direct mail
![[]](https://d36vh9gkg2fzwi.cloudfront.net/extras/spacer.gif){kind=spacer}
donor.com provides powerful and efficient segmentation tools. One donor.com client processed segmentation on 1.5 million names down to 783,000 names in 3 minutes. Then, the 783,000 names were segmented through 25 individual "select models", which created hundreds of rule-based segments, narrowing the final direct mail list to 527,000 names... all in 9 minutes through donor.com's hosted services. Powerful segmentation on 1.5 million donors was accomplished in a total of 12 minutes.
donor.com's direct mail campaign support also includes extensive donation tracking, allowing you to track designation (the project or fund the donor is giving towards), as well as motivation (the reason the donor is responding). donor.com ReportWare uses this information to track response rates, return on investment, and much more management information.
The system tracks multiple types of dollars (donations, payments, gifts-in-kind, reference gifts), and can map dollars through to appropriate General Ledger Accounts in your accounting software.
Any effective Direct Mail campagin requires targeting the right people with the right message. You can identify your audience using any criteria:
- giving history
- demographics
- geographic information including ZIP Radius
- product purchase history
- virtually anything you know about your donors
You can include any of the information in your output files, allowing for high levels of meaningful personalization.
One of the greatest challenges in Direct Mail is the effective management of large acquisition files, prospect lists or one-time use rental lists. donor.com effectively manages your acquisition campaigns.
For mailing large volumes of acquisition pieces from prospecting files, DASCO will:
• Manage large prospect name volumes without increasing your contracted database management fees
• Streamline acquisition response processing by automating the "add new name" process
• Improve
quality of the name/address entry by pulling it directly from your
vendor’s mailing list instead of typing them in manually
• Add special Flag fields, Special Lists, Income Center, or other fields as needed by your business rules
• Check for duplicates before adding names
• Tally stats for the prospect names by motivation
• Purge prospects file when you think you have received all the responses you expect
And,
an effective Direct Mail campaign is often only as good as the quality
of the data. donor.com's Data Hygiene and Duplicate Detection
services incorporate NCOA integration and basic address element
validation.
• All new names are checked at data entry time
• The parameters for duplicate checking are user defined
• The system allows the user to look at a list of possible matches and make a choice
• Two names can be merged into one while saving the records of both
*
