free book offers

Many organizations have found that offering a free book (or other similar premium) is an effective name acquisition strategy. Not only does the free book act as an incentive, if the offered book is well chosen, it will also increase the level of alignment and bonding between your organization and the newly acquired name -- which ultimately should lead to more donations.

Some donor.com organizations have used free book offers to acquire 5,000 to 10,000 new names per month -- and since the signups are all done by those responding to the offer, there is no cost for call centers or data entry. Another organization offered a free book on their TV broadcast and had 1750 orders from 60 countries in just a couple days -- all fully automated and integrated.

Each respondent has created and managed their own account, all while enforcing your organization's business rules and perfroming stringent duplicate checks. In fact, our system can be configured to check to see if the the person responding has already requested the book in the last 30 days, avoiding the cost of multiple requests.

You can offer your free book via:

• your regular radio broadcast
• banner ads on the Internet
• bulk emails
• postcard mailings

But just as important as offering the book is how you process and fulfill the requests. donor.com's systems allow you to fully integrate the entire process:

• Allow web-based self-service for those requesting the book
• Checks for duplicate requests
  
• Fulfill and ship the requested books