website redesign

Your organization's website is comprised of four important aspects:

Technical - The details of managing the actual hardware and software running behind the scenes, including security, data and database interaction and integration.
Architecture - The overall site design, page/section flow, and site navigation that enables donors to do meaningful and effective account self-service and information gathering.
Style - The look and feel from a graphic artist perspective. How is the page laid out? What fonts, colors, and images are being used to express your message?
Content - Your actual information, content and message.

donor.com can help with all of these or just the ones you want. For example, Andrew Wommack Ministries [ www.awmi.net ] had a tremendous amount of content in the previous version of their site, but they felt it needed better organization. After studying other sites and reading books like "Don't Make Me Think" by Steve Krug, AWMI created a new site architecture on development servers provided by donor.com. After completing the new overall architecture and navigational flow, AWMI asked our Professional Services group to update the "look and feel", or the style of the new site. Their new website is powered by donor.com's WebWare and WebGUI technology, allowing their staff to maintain the content and architecture, without worrying about the technology required to deploy the site to a production web cluster.

In the first two months after deploying the site, without any collaborating marketing, site traffic increased by 26%. Then, when the organization aired radio and TV programs encouraging listeners to visit the newly deployed site, traffic jumped another 29% -- and has since jumped again, resulting in a 94% cumulative increase in website traffic from before the redesign.

While Andrew Wommack Ministries chooses to use their site more as a resource center than as a fundraising tool, the redesign and increased traffic also resulted in a 29% boost in web-based income during the same four-month period compared to the previous year.