sendware

Feature	Benefit
Outbound Email Delivery through SendWare software and servers	• Enhance fundraising and communications through SendWare -- an outbound e-mail management system that interacts with the central donor database. Select names using all the power and segmentation capabilities of existing select models, and use the resulting file to generate customized and personalized emails to tens of thousands of recipients. • Embed customized hyperlinks in each e-mail, and recipients will be able to click and log into the donor.com WebWare Interface, directly capturing designation and motivation information. • SendWare transmits personalized emails to donors based on their actual giving patterns, purchasing patterns and communication preferences. With SendWare a true dialog with donors can begin, "pushing" with SendWare email and "pulling" with WebWare. • Flexible and configurable depending on the size, scope and nature of individual marketing initiatives.

Income-Generating Meaningful Personalization	• Beyond basic "name personalization", SendWare generates emails with "meaningful" personalization. Virtually any piece of information known about the donor can be included in a SendWare email. SendWare targets the right donors and includes information relevant to them, which translates into increased giving.

Targeted Sends	• SendWare uses DASCO's powerful Select and Segmentation systems, allowing for targeting on virtually any criteria, including giving profiles, ZIP radius information, or purchase histories. Further, any known donor information can be used as variables in SendWare emails -- allowing you to get the right information to the right donors.

HTML or Text Format Options	• Donors/users can specify their preferred email format, including HTML emails which allow for rich content and can include easy links back to WebWare.

PDF Attachments	*Distribute PDF documents to a large group of recipients.

Opt-in Subscription Management	• Using the WebWare interface, donors can sign up for different email subscription lists based on their interests. This opt-in approach avoids the "spam" perspective associated with mass email systems, yet still allows for the sending out of thousands of messages each day to donors who have invited you into their inbox.

AutoList automated delivery	• SendWare AutoList automates the process of sending out daily, weekly or monthly emails to donors who are signed up for SendWare Subscriptions. • Great for devotional lists, speaking itineraries or regular project updates, these subscribed AutoLists also provide links back to the WebWare web site. These links can allow for donations, survey updates, or purchase of related books or products.

E-giving and E-commerce Integration	• Creating customized links for donors back to a donor.com WebWare web site completes an effective communications or marketing cycle. • SendWare allows an email to have unique links that bring the donor back to the right sections of a website to give to a specific project, to purchase a specific book, take a special survey, or other configurable options.

Integrated Unsubscribe Manager	• SendWare Unsubscribe Management allows the donor to unsubscribe simply by sending an email. The unsubscribe system integrates with the Subscription system, ensuring that donors continue receiving email from the lists they want, while being unsubscribed from the lists they no longer wish to receive.

Integrated Bounce Manager	• SendWare Bounce Management automatically handles bounced emails and updates the donor’s record with the bounce information. A periodic process looks for frequent bounces that would indicate a bad address, and automatically marks the email address as bad – avoiding future attempts to bad addresses, while letting a one-time glitch to go by without affecting the donor’s account.

Email One Donor	• If desired, allow a user to send an email directly from a donor’s account.

Multiple Target Lists	• Allows a person to be on more than one auto list.

Option A: Basic Services	• Monthly flat fee for basic low-volume outbound email delivery needs • Surcharges apply for additional transferred bandwidth

Option B: High Capacity Enhanced Email Management	• Fees based on monthly volume (for minimum delivery of 500k total emails per month) • Surcharges apply for additional transferred bandwidth • Enhanced Email Maintenance: Dedicated IP address with Reverse DNS Lookup • Enhanced Whitelisting Delivery Services: ISP White List registration (AOL, Yahoo, etc) enhances successful email delivery by getting pre-approval from major email providers for donor.com -generated email sends, avoiding being labeled as spam due to hi-volume sending.

SendWare(Basic) Includes/Excludes	Includes: The SendWare (Basic) package includes these features and services: · access to SendWare software and servers · Integrated Bounce Manager · Integrated Unsubscribe Manager · AutoList automated email distribution Excludes: To avoid confusion, these items are not included in the SendWare (Basic) package: · Email design · performing Email sends on your behalf · dedicated IP address with Reverse DNS Lookup · ISP White List registration (AOL, Yahoo, etc)

SendWare (High Capacity) Includes/Excludes	Includes: The SendWare (High Capacity) package includes these features and services: · access to SendWare software and servers · Integrated Bounce Manager · Integrated Unsubscribe Manager · AutoList automated email distribution · dedicated IP address with Reverse DNS Lookup · ISP White List registration (AOL, Yahoo, etc) Excludes: To avoid confusion, these items are not included in the SendWare (High Capacity) package: · Email design · performing Email sends on your behalf

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